BUSINESS IN THE SPOTLIGHT

‘Lighter than Air’ Balloon Decorating
Owner: Charity Hill
Business address: Rancho Santa Margarita
Web site: www.LTAballoon.com
Type of business: Event and party decor
When opened: 15 years ago
Describe your business: "Lighter than Air” Balloon Decorating brings ideas to life with creative alternatives to party and event decorating at affordable prices. Our balloons bring parties to life. We do arches, centerpieces, columns, high flyers and personalized décor. We offer high-end designs at affordable prices for weddings, birthday parties, Bar/Bat Mitzvah’s, holiday parties, theme parties, grand openings and corporate events.
Owner’s background: I have been in the electronics industry as a buyer for the past 25 years.
How long did it take you to get from idea to open doors? It took me about three to four weeks after I took a balloon business seminar to start my business.
What were your start-up costs? Under $500
Did you write a business plan? No
Expected revenue for the year: About $100,000
What is your advice for other business owners? First, you must do a lot of research, depending on what type your business is. Do your homework.

BUSINESS BUBBLE: Charity Hill of "Lighter Than Air" Balloon Decorating runs a business that seeks to bring originality to parties and special events.

Read the article.